Newly launched women’s betting community BettingLadies.com has already snagged a partnership, announcing that the sports betting marketplace BettorEdge will offer access to its betting picks and instructional content.
Newport Beach, California-based BettingLadies.com, launched earlier this month, is a sports betting community for women with training videos, daily betting tips and expert commentary. All content on the site is written, created and produced by women creators who provide sports betting news, information, odds and statistics for women bettors of all skill levels for both women’s and men’s sports.
The company’s slogan is “Bet Like A Lady.”
“The genesis of BettingLadies.com is about making sports betting more accessible for women. I looked for content to help educate myself as a bettor, but found the majority of resources were clearly created to be consumed by a male audience,” said Val Martinez, CEO and founder of BettingLadies.com, on its launch May 9.
Martinez said studies have found that nearly a third of the betting market is women, but female-centric content has been limited, leading her to create a new space where bettors could find content from like-minded female sports and find a voice in the emerging sports betting market.
She said that the company’s goal is to evolve BettingLadies.com to be synonymous with the betting experience for women.
“As a true first mover in this category, we see nothing but potential for the future of women sports bettors,” she said.
BettorEdge users can follow Betting Ladies directly on the platform to get access to content and picks from the platform’s Lady Locks series.
"The future of sports betting is enabling communities to connect and learn from each other's experiences to make more educated decisions," Martinez said. "Through this partnership, we're placing Betting Ladies content at the literal fingertips of the BettorEdge community for their use, helping everyone make more educated bets. Through BettorEdge's social feeds, we can help spread this guidance as far as possible."
BettorEdge was founded in 2019 in Minnesota to offer education, data and analytics via a social community. Betting Ladies is headquartered in Newport Beach, California.
