Boulder personal training software startup TrueCoach raised a $2 million funding round and announced plans to double its headcount in the next year.
Veteran fitness and technology entrepreneur Eric Roza led the round and has joined the company as chairman of the board.
TrueCoach’s SaaS platform gives coaches and gym owners access to workout planning, video exercise libraries, fitness assessments and much more. Coaches can also track client progress and answer questions all on the app.
The company, a 2016 graduate of Techstars Chicago, has 20 employees and more than 200,000 users on the platform. The starter plan costs coaches $19 per month and gives them the ability to manage five clients, while the most expensive plan costs $99 a month and allows coaches to manage up to 50 clients.
TrueCoach CEO Casey Jenks said the round will allow the company to grow its marketing and customer success teams, while also building out the product. The company expects to double its headcount to nearly 40 employees in the next 12 months.
“TrueCoach is on a mission to help health and fitness professionals increase their client impact and improve their career satisfaction,” Jenks said in a statement. “In just over three years, we’ve built a growing community of more than 10,000 of the world’s top coaches and hundreds of thousands of their clients in more than 80 countries.”
Incoming chairman Roza previously served as CEO of Datalogix, before its $1.2 billion acquisition by Oracle in late-2014. In addition to Datalogix, Roza is also the co-owner of a crossfit studio in Boulder and is a CrossFit Level 2 Trainer.
Roza announced in April that he was leaving Oracle Data Cloud after more than four years as its SVP and general manager.
“It is remarkable what TrueCoach has accomplished in such a short time with a small team and limited capital,” he said in a statement. “With over 25 million individual workouts delivered, TrueCoach has already established itself as a leader in driving the global growth of personalized fitness. I could not be more excited about our opportunity to further transform fitness in the years ahead.”
