Denver startup Shotzr announced today that it has raised $3 million to further build out its targeted image marketing platform.
Access Venture Partners led the round with additional participation from DVI Equity Partners, Blue Note Ventures, First Mile Ventures, Spring Time Ventures and Rockies Venture Club.
As part of the round, Brian Wallace, Managing Director of Access Venture Partners, has joined Shotzr's Board of Directors.
Shotzr aims to provide improved customer experiences to marketers through targeted imagery. Marketing professionals using Shotzr have access to a stock photo library that features images from all over the world.
In addition, users have the ability to request images to fit their needs and Shotzr will leverage its network of 3,000 photographers to provide that specific image.
The basic plan for individuals costs $10 per month and users have access to up to 100 images. The team plan costs $100, includes up to five users, unlimited images and a weekly gallery with photos targeted to the company's needs.
Current Shotzr customers include UC Health, Natural Grocers and W Hotels.
"Facebook delivers billions of marketing moments every day. We help our clients drive much higher engagement with these campaigns, delivering a higher return on ad spend through contextual personalization of the creative they deploy, at scale. This round will enable Shotzr to make the next stage of investments in our roadmap as we address this opportunity," said Shotzr co-founder Frank Cardello in a statement.
This is the most substantial raise the company, founded in 2017, has had to date. According to Crunchbase, Shotzr raised a $1.3 million seed round led by Access Ventures in October 2017.
Co-founder Mark Lemmons said Shotzr’s targeted images have shaken up the traditional stock image and video market, which is estimated to generate revenues of over $4 billion by 2023.
"We've built technology that bridges the gap between audience and effectiveness in terms of targeted creative, and we look forward to delivering more value to our customers via Shotzr's platform, API and channel integrations due to this round of financing," he said.
Shotzr was previously named a Startup to Watch in 2019 by Colorado Inno and attend the panel discussion in February. Check out the full list of Startups to Watch here.
