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Boulder's Brandzooka closes Series A round and appoints new CEO


Kelly Dotseth of Brandzooka
The Boulder-based company was founded in 2015 by Kelly Dotseth and Alex Bogusky.
Courtesy Photo / Brandzooka

Brandzooka, a self-service digital advertising platform for brands and agencies, announced a $5.6 million Series A round and a new CEO on Wednesday.

The Boulder-based company, founded in 2015 by Alex Bogusky and Kelly Dotseth, makes it possible for companies and agencies of any size to place targeted ads on primetime TV and premium digital properties worldwide for as little as $5.

This round brings the company’s total funding to $10.1 million. Investors participating in the new round include Mark IV Capital, Lagomaj Capital, Sweet Moose Enterprises, Rockies Venture Fund and Batshit Crazy Ventures.

The new funding comes at a time of rapid growth for Brandzooka, as the company reported that its monthly recurring revenue has tripled since the beginning of 2020.

The round will primarily be used to accelerate platform development and expand its marketing, media and sales teams.

In addition to the funding round, Dotseth has now stepped into the CEO role. Adam Edelman, who had been serving as Brandzooka's interim president, will step into the chairman role.

"Given the shift of marketing budgets to digital and the embrace of self-service solutions like ours that help remote teams be more effective, Brandzooka is well-positioned for growth in the COVID era and beyond," Dotseth said in a statement. "We're thankful to be in a space that's thriving in these difficult times, and I'm excited for what's ahead."

The company landed at No. 694 on the 2020 Inc. 5000 list, touting 673% growth over the last three years.



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