Denver teledentistry startup SmileSnap announced that it has closed a $500,000 seed financing round as it grows its virtual offerings.
With the new funding, the startup hopes to continue its momentum as a growing company in the teledental communications sector. This round of funding will be used to hire additional software engineering and product personnel to continue to enhance the SmileSnap product portfolio.
SmileSnap provides virtual consultation and communication software to dental and orthodontic practices across the country.
The startup was founded in 2018 by Greg Pellegrom, a 17-year veteran in dental and orthodontic sales, together with Jameson Stafford, who most recently served as VP of corporate development at Catalytic, a SaaS automation platform which has raised over $50 million in capital from investors including Intel Capital and NEA.
Since launching in April 2019, the startup's software has been installed by nearly 1,500 dentists and orthodontists and managed nearly 40,000 virtual new patient consultations and 200,000 doctor/patient communications.
The company's customer support and success teams will be based in Denver, as SmileSnap has grown from four to 25 employees in recent months. Half of those jobs are based here in Denver.
“As a 20 year resident of Denver, it’s a blessing for me to have the opportunity to give back to a community that has given me so much. Denver is my home. My sons were born and raised here. I look forward to continuing to build a local presence within our business once we’re all able to safely go back to work,” Greg Pellegrom, co-founder and CEO, told Colorado Inno.
In addition to the funding announcement, SmileSnap launched SmileSnap PRO, an application that provides dental professionals the ability to continue providing care to existing patients beyond the initial consultation. SmileSnap PRO adds live video consultations and appointments as well as a web portal for patients to interact with the dentist online.
With the launch of SmileSnap PRO, the company aims to reach an additional 10,000 dental professionals within the next 18 months. In order to reach these goals, the company said it is immediately eyeing a Series A round.
