Dallas-based Dynata has appointed Mike Petrullo as its new CEO, effective immediately, the company announced today.
Petrullo will succeed Gary Laben who has served as CEO for six years.
"I'm thrilled to join Dynata and build on the accomplishments and extraordinary work that's helped differentiate our business in the industry," Petrullo said in a company announcement. "We'll continue to empower our team members to deliver the highest-quality services to our clients. And as our industry evolves, we'll focus relentlessly on growing Dynata by investing in innovative products and solutions, and expanding our industry leadership in high-quality, fully permissioned first-party data — the cornerstone for accurate and actionable insights."
Prior to joining Dynata, Petrullo served as CEO of New York-based Dodge Data & Analytics. He also spent time as CEO and president of Taipei-based HireRight Solutions Inc. Overall, Petrullo brings over 30 years of experience in business services and technology, with a focus in strategic planning, operational excellence, process improvement and change management.
Dynata is a first-party data company for insights, activation and measurement serving 70 million consumers and businesses globally. According to the release, the company has been recognized as the No. 1 Most Innovative Supplier in Greenbook's 2022 GRTI Top 50 report last month.
