Dallas-based Camelot Strategic Marketing & Media and streaming player Roku are coming together for a new partner program, according to a news release.
Camelot will be the first marketing agency to use Roku’s (Nasdaq: ROKU) ad platform OneView to help small and medium-sized businesses invest in TV streaming advertising.
OneView is a software that offers companies the chance to optimize and measure their ad campaigns.
“For the past six years, Camelot has been a key strategic partner with Roku and demonstrated operational excellence in OneView,” OneView senior director Tommy Burk said in the release. “We’re excited to entrust Camelot to help a broader set of advertisers accelerate the shift to TV streaming.”
According to the release, 47% of small and medium-sized businesses say they intend to increase spending on TV streaming in the next 12 months.
“We’re thrilled to enhance our longstanding partnership with Roku to bring SMBs the benefits of TV streaming,” Camelot CEO Sam Bloom said in the release. “Camelot prides itself on building fact-based, insights-driven programs for our clients, which is why we chose OneView to deliver the best TV ad experience.”
Camelot was founded in 1983. The agency has 150 employees in cities across the country – including New York, Los Angeles and Baltimore.
