New York-based Fabric, an on-demand retail platform that enables brands to realize fast fulfillment at competitive unit economics, announced today the launch of its new Dallas micro-fulfillment center, according to a news release.
Fabric enables retailers to scale their fulfillment capacity and profitably and sustainably provide on-demand deliveries through its network of micro-fulfillment centers with automated robotic fulfillment and inventory intelligence. The Dallas location is the latest in Fabric’s growing network of MFCs in the United States, which is expected to double by the end of the year, covering delivery to nearly 90% of consumers across the country in two days or less.
According to a Fabric spokesperson, the Dallas site for Fabric will be a 39,000 square foot space and have three employees at the site. This will scale with anticipated demand.
Fabric said in the release it chose Dallas based on customer needs, population evaluations and 10-year shift studies.
“We’re in the middle of a historic shift in consumer expectations when it comes to fast and free shipping,” Colin Coggins, Fabric’s chief commercial officer, said in the release. “By placing our MFCs in strategic locations such as Dallas, we can use our software-led robotics and AI technology stack to help retailers meet today’s expectations for super-fast delivery and provide a future-proof strategy to meet tomorrow’s expectations without increasing overhead.”
The first company to launch in the Dallas micro-fulfillment center is Los Angeles-based Chill Brands Group, a lifestyle brand that develops, produces and distributes hemp-derived CBD products. All orders made via Chill.com will be fulfilled in the facility.
“We’ve got big plans to expand our e-commerce abilities, and we're looking for an ideal partner to help us ramp up capacity without a huge investment in real estate,” Callum Sommerton, Chill Brands’ CEO, said in the release. “Fabric’s MFC is a perfect fit for us and allows us to continue to deliver an exceptional customer experience from click to delivery.”
