MyTelemedicine, a McKinney telehealth company launched in 2015, announced on Wednesday it is rebranding its service arm to Lyric Health, according to a news release.
According to the release, Lyric is a virtual primary care platform that enables users to access telehealth services across all devices and modalities. Lyric provides fully integrated tools and services from diagnosis to treatment, including virtual primary care, behavioral health care, and care navigation.
The rebrand is part of an effort to serve patients and clinicians with the tools better. CEO Rey Colón said he sees the market changing quickly, especially with the pandemic’s changes.
“Telemedicine as we’ve known it is no longer the same, and the pandemic pushed it front and center,” Colón said in the release. “We’re trying to take an antiquated system and leverage technology, placing it at the forefront to put the power of health in people’s hands.”
In the release, Alexandru Trican, co-founder and Chief Security Officer of Lyric Health, said a great need for a highly-scalable solution in the current health care market.
“We built the original platform so we can quickly deploy solutions and easily scale up to accommodate any increase in traffic,” Trican said. “We’re putting machine learning and artificial intelligence at the core of our Lyric product. The members’ experience speaking with a physician will be augmented by the various AI services that we continue to build.”
The company currently serves a network of over 750 board-certified physicians, psychologists, psychiatrists, and dermatologists. It provides services to over four million customers nationwide and has partnered with T-Mobile and Univision on several initiatives.
Lyric’s medication therapy management (MTM) platform is an AI-augmented technology ecosystem for health care and was built in the AWS cloud. It is secure and designed to easily integrate into any modern experience through its nearly 1500 API endpoints and AI SDKs. It can also be deployed globally and built in multiple languages.
MyTelemedicine will remain the name for the technology stack that powers Lyric Health.
In 2020, the Dallas Business Journal talked to Colón about expanding and relocating its headquarters in McKinney and launching various services, including veterinary telehealth, founder and CEO Rey Colón says.
With a grant from the McKinney Economic Development Corp.’s Innovation Fund, the company plans to create a minimum of 40 new, high-tech and executive jobs over the next three years, with an average salary of $70,000.
The company moved into a larger site at McKinney’s Cotton Mill, also home to several other tech companies.
Colón is also the co-founder of Dallas-based AmeriDoc, acquired by Teladoc in 2013.
