North Texas is getting another West Cost transplant.
Restaurant Revolution Technologies, an order management and point-of-sale integration software company, quietly moved its headquarters from Bellevue, Wash. To Southlake in September. And from there, it’s looking to grow.
“Revolution's mission is to grow the off-premise business of our restaurant and hospitality partners - which is tied to convenience for customers interacting with their favorite restaurants,” said Rich Earle, the company’s director of marketing, via email. “Modern consumers want convenience in all areas of their lives, including food.”
RRT currently has 34 employees, largely working remotely. The company has brought on about five people this year. Earle said the RRT will continue to grow based on industry demands and is actively looking for positions related to technical development. They said they will likely look to hire in sales and account management next year. There are three open positions listed on the company’s website.
Earle said one of the main drivers behind the move was the number of clients RRT works with in the Dallas area. The company works with multi-unit restaurant chains and hospitality organizations, typically with more than 10 locations.
The company’s technology centers around two core products. Its "Order One" SaaS offering assists businesses with digital ordering automation, while its "Connect" product helps automate point-of-sale transactions originating from 3rd party services and marketplaces. RRT currently holds nine patents for its software, after receiving its first international patent related to menu displays earlier this week.
“The landscape of competition is broad and confusing with many half-measure solutions that exist for restaurant organizations,” Earle said. “We fill the void by bringing an unmatched portfolio of solutions under the roof of ‘one provider,’ simplifying the partnership process, billing, shoring up food and beverage operational challenges, and all the while creating revenue opportunities for restaurant organizations and a better experience for their customers.”
Earle said RRT has seen increased demand in recent months as the pandemic has accelerated the off-premise dining, group ordering and ghost kitchens, the latter of which RRT is looking to capture with a newly launched virtual branding tool. Earle declined to disclose the company’s revenue figures, saying RRT is currently in talks with potential new investors.
“Aside from the acceleration of off-premise adoption, many other functions and capabilities that were not in demand pre-pandemic, have become a priority,” Earle said.
RRT was launched in 2011 as a voice ordering platform. It raised a $23.5 million Series B funding round in 2017 from Plaza Home Mortgage Co-founder James Cutri, who acquired 100% of RRT’s assets the following year for an undisclosed amount. Around that same time, Earle said RRT switched up its leadership and cap table to focus solely on digital software offerings.
“We will continue to innovate our products and services to meet customer demand within the restaurant and hospitality industries, wherever that may take us,” Earle said.
