After taking on new funding last year, a Dallas-based health tech startup is making its exit.
In an all-local deal, MediBookr, a digital health startup, has been acquired by Plano-based integrated population health solutions firm StratiFI Health, the parent company of primary care network Catalyst Health Network.
“Our goals were so closely aligned that it just made perfect sense for us to combine our resources to accelerate toward our mutual goals,” said Sunny Nadolsky, MediBookr’s founder and CEO, in an email.
Financial terms were not disclosed. As part of the deal, MediBookr will operate as part of Catalyst, with its leaders becoming part of Catalyst’s extended leadership team. Catalyst has been a long-time client of MediBookr before the deal.
MediBookr’s platform helps employees and employers synchronize and personalize health care benefits by aggregating demand for health services, in addition to connecting providers with their care teams.
Catalyst said the move would help boost patient outcomes and drive down costs throughout its network of more than 1,000 providers. Christopher Crow, Catalyst CEO and co-founder added that the companies’ combined resources would help Catalyst scale its health engagement tools.
“We view this as a natural next step in our two organizations’ relationship. We have a shared vision of transformative change in the health of our communities,” Crow said via email. “But to create that degree of change, we need the right model for team-based care that supports patients throughout their health journeys, plus the right digital tools that allow us to scale and personalize health engagement in more impactful ways.”
MediBookr was launched in 2015 by Nadolsky, who co-founded former local startup KooLocal.com and served as a mentor and investor with MediBookr backer Health Wildcatters. The company did not respond to questions about its revenue.
Since that time, MediBookr has grown to a team of nearly 25, according to its LinkedIn. In October, the company announced closing a bridge round of funding. While not disclosing investors' names, MediBookr said that funding brought its total to $3.3 million.
Catalyst and its nearly 200-person team have also seen recent growth. The company says it has more than 300 office locations and serves over 1 million patients in Texas and Oklahoma since its formation in 2015. It teamed up with the Baylor Scott & White Quality Alliance to become an in-network provider on select plans in October. At the time, Catalyst said it was forming a new venture with the organization to develop a new type of health care model. Last fall, it also named local pediatrician Dr. Michelle Forbes as its new medical director of community health.
“As a combined organization, we will advance our belief that a team-based model for primary care and pharmacy services can be empowered by seamless digital experiences to improve everything from patient outcomes and total cost of care to stakeholder engagement and overall satisfaction,” Crow said.
