With the pandemic separating families and friends, finding ways to connect and grieve can be difficult, especially after losing a loved one.
To help out, Dallas-based video storytelling SaaS startup OneDay, which focuses on the senior living community, is launching a new video memory platform. Reflect by OneDay helps families crowdsource personal videos after the passing of a relative.
“Our hope is to help with the healing process by capturing a loved one’s life, and… memories can now be easily captured and stored from those who knew the person best,” said Clint Lee, co-founder and CEO at OneDay said in a prepared statement.
With a focus on the funeral industry, Reflect allows homes to create personalized memories and services for families. The platform allows friends and families share videos through OneDay’s mobile app, which the company then stitches together to create video stories that can be posted online or just shared between relatives. The company said part of the decision to launch the product is due to the way Covid-19 is changing the way people connect and grieve through technology.
The launch of Reflect follows a $5.2 million Series A OneDay landed in December. The round was led by Austin’s Silverton Partners and joined by Spieker Partners and local investment firm Green Park and Golf Ventures.
At the time, Lee told the Dallas Business Journal the company was planning to use the funding to move into “potential tangential markets.” Traditionally the company’s core software provides question-and-answer prompts for seniors living in communities to help create videos and content related to their thoughts and memories, which can then be shared with family and the community. Currently, the company is working with more than 2,000 community partners in the U.S., Canada and the UK.
The company said it plans to use much of the funding to expand its sales and marketing efforts, as well as increasing its workforce. OneDay also expects to grow its workforce from more than 20 to about 35 within about a year.
“An important piece to coping with a loss is coming together to celebrate your loved one. We believe technology plays a critical role in helping to tell life stories, and we're proud to make this service available to help people get through those difficult times,” Lee said.
