Richardson-based enterprise mobile voice platform Theatro announced closing a $20 million Series C funding round led by Connecticut-based growth capital firm Sageview Capital. As part of the deal, Sageview partner Dean Nelson will join Theatro’s board of directors.
2019 has been a year of rapid growth for Theatro. Earlier this year the startup landed a $15 million B-1 funding round, led by San Francisco-based Cisco Investments and Honeywell Ventures. In addition, Theatro has nearly tripled the number of stores where its technology is deployed.
The company has also snagged Walgreens as a customer this year, as well as landing strategic partners like Intel and Microsoft.
“We have been impressed with the impact that Theatro’s solutions have made in the retail market, and we believe that their strong value proposition will be well received across a broad range of geographies and markets,” said Nelson in a prepared statement.
Theatro combines conversational computing, IoT and workforce-optimized apps for its SaaS product. The company’s lineup allows employees on store sales floors and other areas to connect digitally with voice-activated software and handsfree microphones and speakers, allowing employees to operate more efficiently and stay customer-focused by not having to look at screens for information.
With this new investment, the company said it will be able to “rapidly scale” its offerings, as it looks to break into other markets with hourly workforces, such as hospitality and manufacturing. This year, Theatro also released Spanish and French language support to its software, as the startup looks to meet the needs of global customers.
“As we continue executing our growth strategy in the new year and beyond, this investment will ensure that we continue to expand and transform the modern mobile workplace,” said Chris Todd, CEO and co-founder at Theatro, in a prepared statement.
Theatro was founded in 2011. According to Crunchbase.com, the company has raised about $43.7 million in total funding.
