The third time is the charm for husband and wife founder team Patrick and Jennifer Coddou and the Fort Worth-based men’s razor company Supply. After starting their company in 2015 out of their home, the couple had applied for ABC’s "Shark Tank" show, with the hope of landing a funding deal, in 2017 and 2018, receiving rejection letters each time.
However, over the weekened, Supply's pitch made it onto the show’s 11th season, landing a deal with investor Robert Herjavec after some interest from other sharks and an offer by fellow investor Kevin O’Leary. The co-founders accepted Herjavec’s offer of $300,000 for a 15% stake in their company.
“Looking back, 2017 wouldn't have been the best timing for our company, and I'm grateful for that now,” said Patrick Coddou, founder and CEO at Supply, in a blog post. “It was so special to share this entire experience as a husband and wife team. After four years of hard work, long days, working weekends, and a rollercoaster of emotions, getting to appear on ABC's Shark Tank is an experience we will always cherish and never forget.”
The Coddou’s were not deterred by their first rejection on the show. After failing to make the cut for the show in 2017, Supply made some Kickstarter history, becoming the most popular single-edge razor in the site’s history, raising more than $250,000 in 45 days.
In that time, the company has expanded, now delivering tens of thousands of shaving products to about 43 different countries. In addition to its main Supply Single Edge Razor 2.0 product, which Lori Greiner called the “Cadillac” of razors during the episode, Supply has since expanded its line of products to include skin care, accessories and travel kits. The company says their razor is different in that by using a single blade, hair is cut at skin level, reducing irritation. The company also backs its razors with a 100-year guarantee.
“It was a surreal experience for us just making an appearance on the show, but we couldn’t have been more pleased with the outcome,” Patrick Coddou said in a press release. “I knew we had shaped a brand that sets itself apart, not only because of the innovative razor design but also the kind of standard we hold ourselves to, and I’m glad that resonated with Robert and the rest of the Sharks.”
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