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CEO steps down after eight months at Columbus mobile health startup


Shawn Nason - Offor Health
Shawn Nason has stepped down as CEO of Offor Health.
Levi Walker

The CEO of a Columbus mobile health startup has stepped down after eight months.

Shawn Nason, who had been hired to lead Offor Health and its SmileMD brand through a new stage of growth, quietly changed his LinkedIn profile to "interim" CEO, then confirmed his departure.

"After eight months of leading Offor Health, I will be moving on," Nason wrote in a LinkedIn post on Tuesday. "Although I may be stepping away from my role, know that I will forever be one of your biggest cheerleaders. I'm excited to see where each of you will go from here."

Nason did not immediately respond to questions about the reason for leaving via direct message.

Offor co-founder Navin Goyal, also CEO of its largest investor, Columbus VC firm Loud Capital, was not immediately available.

The startup's first brand was SmileMD, a mobile OR for pediatric dentistry, and it has expanded into broader healthcare services such as "hospital at home."

Starting in Ohio, the company has expanded to states including Tennessee, Kentucky and Texas with its tech-enabled services that improve access to dental and specialty medical care. Offor has posted several job openings and new hire announcements on LinkedIn over the past several months.

Nason had said part of his mission was to remove barriers to healthcare for children covered by Medicaid and patients in rural communities.

Offor has raised a cumulative $16 million in venture capital.

Saket Agrawal, co-founder and seven-year CEO, also announced his February departure via LinkedIn. He is now an executive in residence at Ohio State University's Keenen Center for Entrepreneurship.

For the past seven years, Nason was founder and CEO of Mofi, a Cincinnati consultancy with clients including Walmart Health on how to improve and simplify customer experience. He commuted to the Columbus office from Cincinnati.

His prior roles included innovation and customer experience director at Humana, chief innovation officer at Xavier University, and chief experience and transformation officer at Healthways.

Nason also worked more than six years as a "magical experience creator" for Walt Disney Imagineering – which has informed his approach as an "experience evangelist" ever since, he said.

"If you get the human experience right, you will get the numbers you need," he said in the LinkedIn post, which drew several warm replies from Offor employees. "I believe we did just that at Offor Health, and it fills me with an immense sense of pride and gratitude to have walked this journey with such amazing people.

"Your passion and hard work have inspired me every single day."


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