Cleveland Clinic's chief wellness officer emeritus, Dr. Michael Roizen, has teamed with some health tech veterans to launch a subscription health service and app aimed at inspiring users to adopt healthy habits.
On Tuesday, Roizen and his Shaker Heights, Ohio-based digital health company, Great Age Reboot Inc., launched a Reboot Your Age service and app to help users improve their "physiological age," a biological age based on genetics, diet, environment and other factors.
"Adopting healthy habits in the areas of nutrition and dietary supplements, physical activity, sleep, stress management and brain health is critical to making your biological age younger than your calendar age," Roizen said in his company's statement.
The Reboot Your Age app and platform inform users about "14 areas of medical breakthroughs and scientific discoveries that have a substantial chance of becoming reality in the next 10 years" and could help extend their "disability-free lifespans," Roizen said.
The Reboot Platform includes a physician portal, secure data cloud and algorithms based on scientific data, and findings from the company's scientific advisory board, the digital health company said in a statement.
The Reboot Your Age app is available for download at the Apple App Store and Google Play. Subscriptions cost $34.95 per month or $299.95 annually, the company said.
Also on Tuesday, Roizen launched his latest book, The Great Age Reboot: Cracking the Longevity Code for a Younger Tomorrow, published by National Geographic.
Albert Ratner, former CEO of Forest City Realty Trust, one of Cleveland's best-known commercial real estate companies that was sold to a New York company in 2018, co-authored Roizen's latest book.
Roizen, who was Cleveland Clinic's first chief wellness officer and wellness institute chair, is a New York Times best-selling author and co-creator of the once popular RealAge.com website, which he sold in 2006, according to his Cleveland Clinic biography.
Roizen began to develop his RealAge concept in the mid-1980s. While chairing the University of Chicago's department of anesthesia and critical care, he convinced a 47-year-old entrepreneur to take his blood-pressure medicine by explaining that his "real age" would be 52 years without the medication, according to Cleveland Scene.
The patient paid Roizen $75,000 to assemble a five-person research team to develop real-age numbers for other controllable factors that affect length or quality of life, the magazine reported.
Eventually, it was revealed that RealAge.com made money by selling the results of its detailed user questionnaires to drug companies, according to The New York Times.
Roizen also has co-authored several "You" books on health, such as, You: The Owner’s Manual, published by HarperCollins in 2005, with television personality and retired cardiothoracic surgeon Mehmet Oz, who is running for a U.S. Senate seat in Pennsylvania.
