Drips, the conversational texting company in Akron, Ohio, has appointed the managing director of its new California investment firm to its board of directors.
Greg Williams leads Accel-KKR, the technology-focused investor with more than $10 billion in capital commitments based in Menlo Park, California.
Williams has served on the boards of successful marketing technology software companies including Episerver, now known as Optimizely (acquired by Insight Venture Partners in 2018 for $1.2 billion) and Zinc Ahead (acquired by Veeva [NYSE: VEEV] in 2015), Drips said in a press release.
On Wednesday, Drips announced a "significant" but undisclosed investment from Accel-KKR, which the Akron company said it would use to fuel the growth of its first-to-market conversational AI platform.
Drips has developed an artificial intelligence-powered platform that enables brands to use "conversational texting" — technology-driven, conversation-like texting between a brand and an audience member — as well as scheduled calling.
Williams "and the team at Accel-KKR have successfully partnered with a number of software companies on their journey to achieve scale," said Aaron Christopher "A.C." Evans, Drips’ CEO, in the release.
Drips' "conversational AI, backed by a natural language processing model that doesn’t exist anywhere else, keeps consumers engaged through their entire lifecycle while maintaining a consistent brand experience," Wiliams said in the release.
