Marketing Artificial Intelligence Institute, an online education and conference business focused on AI, has named marketing executive Cathy McPhillips as chief growth officer and raised $1 million in a seed round.
Cleveland-based Marketing AI said McPhillips has more than 20 years of marketing experience, including serving as Content Marketing Institute's vice president of marketing over the last nine years. In her new role, she will aim to drive revenue growth, community building and internal alignment of marketing, sales, service and operations.
The institute, which hosts the annual Marketing Artificial Intelligence Conference (MAICON) in Cleveland, said McPhillips will initially focus on expanding access to AI education through the conference and the institute's online learning platform, AI Academy for Marketers. MAICON will be held virtually this year on Sept. 13 and 14.
"I've known Cathy for more than a decade, and always admired how she and the team at Content Marketing Institute created a movement in our industry through education and community engagement,” Marketing AI Institute founder and CEO Paul Roetzer said in a statement. "We see a similar opportunity now, with her leadership, to help marketers around the world understand AI and apply it to transform their businesses and careers."
McPhillips joins Marketing AI Institute as it looks to accelerate its growth on the heels of raising a $1 million seed round led by Blue Cypress, founded by technology entrepreneur Amith Nagarajan. The institute is also supported by corporate sponsorship deals with Drift, Persado, HubSpot, MarketMuse and other leading AI technology companies.
