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Want Better Skin? This Startup Wants You to Consider Your Bedsheets


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Nollapelli sheets in action. Photo Credit: Victoria Miller

When it comes to improving one’s skin, most will consider trying new diets, juices, oils, lotions or creams. However, there is another thing that affects the quality of our skin that is often overlooked - our bedsheets.

Nollapelli Founder and CEO Allison Howard struck on an idea one day when she thought about how our skin spends one-third of our day in contact with these fabrics.

“A couple of years ago I started paying closer attention to my skin,” Howard said. “[I put my] chemical engineering hat on [and wondered], 'what is going on with your skin while you sleep?'"

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Nollapelli founder Allison Howard. Photo Credit: Victoria Miller photography

The Pittsburgh-based startup, which recently went through The Brandery Batch 9, is setting out to develop new textiles for bedding that will improve the quality of skin care.

Most traditional textiles, such as cotton, absorb a lot of moisture that causes your skin to stick to the fabric. Nollapelli’s fabric reduces moisture and thus improves skin quality.

In developing the product, Howard learned that there are some highly valued fabrics on the market for comfort and skin, such as silk and satin. However, they're not an all-encompassing solution.

“I learned that moisture and temperature play an integral part together with friction" for healthy skin, she said.

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Nollapelli sheets. Photo Credit: Victoria Miller

Howard couldn't find a suitable fabric in the market that managed all three, and without a background in textiles, she spent ample time learning from the industry's leading experts.

The result? A fabric that’s 65 percent natural and 35 percent synthetic.

After two-and-a-half years, Nollapelli launched in Nov. 2018. They are currently selling directly to consumers, but are also pursuing the higher end spa and hotel markets – they just landed their first client in this industry.

In addition to the $100K of seed money offered through The Brandery, the business is currently raising a seed round.


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