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Clubessential Holdings buys BlueGolf, launches business unit for golf technology


Clubessential
Randy Eckels, CEO, Clubessential Holdings LLC
Corrie Schaffeld / CBC

Clubessential Holdings isn't slowing down its acquisition streak.

On Wednesday, the Blue Ash-based tech firm announced it purchased Pennsylvania's BlueGolf, a leader in tournament-related software for professional, amateur and junior golf programs, along with courses. Terms of the deal were undisclosed.

As a result of its latest acquisition, Clubessential Holdings is creating a new business unit to oversee its golf and club technology businesses, including BlueGolf. The unit also will include its flagship Clubessential brand and ForeUp, which the firm purchased last year. Clubessential targets private golf courses, while ForeUp caters to public ones. That new unit, according to news release, will be headed up by Scott Strong, Clubessential's president.

"(BlueGolf CEO) Ed Hughes, and his team, have dedicated the past two decades to building the premier software platform used by over 30,000 golf tournaments, most PGA Sections, leading golf associations and tours, and more than 1 million registrations every year," Clubessential CEO Randy Eckels said in a statement. "We look forward to working with (Hughes) to rapidly expand the global footprint for the BlueGolf product offerings."

In addition to its technology, BlueGolf brings with it 21 employees to Clubessential's overall headcount, which exceeds 620 employees.

Overall, Clubessential has exponentially increased revenue, employee count and its customer base since its founding in 1998. That growth has been fueled in part by several strategic acquisitions, including two this year. The firm now ranks as the region's 73rd-largest private company, with 2021 revenue of nearly $138 million.

Prior to Wednesday's deal, Clubessential Holdings includes eight brands with more than 16,000 global customers who use its products to book tee-times, pay monthly dues and manage stats for sports teams.


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