A Cincinnati-based health care IT startup has named a new top executive to lead the company after its founder and chief executive officer exited in recent weeks.
ReadySet Surgical has named Kevin von Keyserling, previously CEO and founder of Keyfactor Inc, a Cleveland-based IoT cybersecurity firm, as CEO, effective Nov. 5. Von Keyserling succeeds Keerthi Kanubaddi, who took an adviser role with Bedrock Surgical, a Silicon Valley-based data company, in September.
Von Keyserling will be based in Cleveland. He joins the organization as ReadySet accelerates plans for new product development and enhancements. ReadySet provides cloud-based solutions for hospital and surgery center supply chain and surgical staff. Its suite of products creates workflow efficiencies while reducing surgical operating costs.
The company works with more than 100 major hospital customers and employs 38.
“We have an amazing and talented group of individuals, who spend every hour of the day thinking about how we can create more value for our health care customers. It is that kind of passion and customer-first thinking that drew me to the company,” von Keyserling said in a release. “I am ready to begin developing our plans for the next phase of growth and look forward to working closely with our board of directors to ensure we achieve it.”
Von Keyserling has spent more than 20 years in executive leadership with expertise in commercial expansion, health care IoT solution development, and strategic mergers and acquisitions. He has extensive experience leading high-growth technology startups from early-stage through exit and charting plans for future growth.
"We are all thrilled to have Kevin join us,” said ReadySet Surgical board member Doug Groh. “His track record of building and scaling businesses, his clear passion for working with customers and the emphasis he places on building a winning culture are precisely what the company needs to continue driving unprecedented growth."
ReadySet raised a $5.5 million Series A in early 2020 from lead investors CincyTech, Queen City Angels and Connetic Ventures locally, as well as Cleveland-based JumpStart and North Coast Ventures.
Cincinnati-based Mercy Health, one of the largest health care systems in the country, has also invested in ReadySet since 2017 and partners with the company to use its software in its hospitals.
Kanubaddi founded ReadySet in 2015 after working for years as a medical device sales rep. CincyTech confirmed he remains a board member for the company.
