Cleveland startup Safety Skin has been chosen by Comcast NBCUniversal to be part of its inaugural SportsTech Accelerator program to be held virtually from cities worldwide because of the ongoing pandemic.
Safety Skin co-founder and CEO, John Kulbis, is participating in the 12-week program, which culminates in a Demo Day on May 26, according to a Comcast NBCUniversal statement.
Safety Skin develops reflective skin- and body-care products to help people who work or play near auto traffic — cyclists, runners, towtruck drivers — prevent accidents and improve roadside safety.
Applied with a deodorant-style dispenser to skin on legs, arms, neck or face, Safety Skin shows up as a wide, reflective, white line on the body, especially helpful in low light or inclement weather, according to the company's website.
Safety Skin is one of 10 startups — out of 1,000 applicants from 70 countries — selected to take their sports-related products to Comcast NBCUniversal and the SportsTech partner consortium, which includes NBC Sports, Sky Sports, Golf and NASCAR, as well as Comcast Ventures, the Philadelphia-based media group said in a statement.
In the SportsTech program, which is run by Boomtown Accelerators, the Safety Skin team will work with mentors from NBCUniversal's sports group to drive their products and improve the sports experience for professional athletes and those in the wellness solution space, the media company said.
Safety Skin and the other startups will participate in workshops on fundraising, sales, marketing and branding, product/market fit, mental health, company culture and working with corporations, Comcast NBCUniversal said.
Program companies also will meet startup founders who will share their insights on building and selling highly successful businesses.
Each company will have the opportunity to work at Comcast NBCUniversal’s Central Division Innovation Center in Atlanta at Truist Park, which overlooks the Atlanta Braves stadium, the media company said.
