As more and more shoppers brows online retailers with their mobile devices, an issue for companies becomes creating an efficient way for someone to make a purchase while on the train, at their kid's soccer game, or on a walk by the lake.
If you stumble across a good deal as the train approaches your stop or the soccer game comes to an end, putting in your credit card info and going through a multi-step checkout process probably isn't an option. That's where GimmeAnother comes in. The Chicago-based app has created a "Save to Mobile" button for retailers that allows customers to save potential purchases in one place and order them at a later date. Purchases are saved in the GimmeAnother app and can be easily reordered as customers need.
The iOS app launched in December with the Android App following this March, and since then the company has partnered with 53 retailers who use its Save to Mobile button. And in July, GimmeAnother added the Save to Mobile feature for retailers' Facebook and Twitter accounts with the goal of converting more social media traffic into orders. The end result is a digital shopping list of items you need or plan or order again, creating a more efficient shopping experience, said company CEO Jon Roketenetz.
"That aha moment of 'I'm out of something' often occurs outside of the desktop or laptop setting," Roketenetz said. "A reorder happens in under 10 seconds (with GimmeAnother)."
GimmeAnother makes money by charging companies a 6 percent fee for orders that come through its app. The company has already raised a $300,000 round of funding from friends and family and is currently in the process of raising another round, Roketenetz said.
The types of retailers that partner with GimmeAnother run the gamut from razors to furnace filters, Roketenetz said, adding that the company is in talks with two large consumer goods companies to expand its reach. Infant and new parent products, as well as cosmetics are two areas the company is eyeing due to the nature of how frequently those items need to be reordered.
"We're trying to prove that this is something consumers will react to across a bunch of different areas," he said. "This is something that could be used across a wide spectrum of products ... A fast reorder is something [consumers] are looking to do."
