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Chicago-based Logiwa Technology Inc. receives $16.4M in Series B Funding to modernize the warehouse and fulfillment industry


Chicago company receives funding to modernize the fulfillment industry
Logiwa WMS users typically see a threefold increase in warehouse order processing capacity and over 40% improvement in labor efficiency.

As the world of ecommerce continues to grow, B2B and direct-to-consumer (DTC) businesses have been faced with unprecedented challenges in order to meet consumer demand. Online shopping trends accelerated by the pandemic have influenced a permanent shift for buyers, one where shoppers no longer have to leave the comfort of their homes. And with services like expedited services and next-day delivery becoming more common, high-efficiency fulfillment has become essential for consumer satisfaction.

For warehouse operators, this may as well have been a revolution. From labor shortages to unpredictable supply chains, it has become increasingly difficult to achieve and maintain the level of high-volume fulfillment excellence the market has come to expect. For many, the challenge stems from technology – or the lack thereof.

“The next winners in e-commerce will be those who best manage their supply chain and order fulfillment operations,” said Erhan Musaoglu, CEO and founder of Logiwa. “A high bar for delivery speed and accuracy has been set by Amazon and other giant online retailers, and so the field of competition is shifting from the online shopping experience to the order delivery experience. Logiwa WMS software helps both brands and third-party logistics firms (3PLs) survive and thrive in this new environment. With Logiwa, they can turn DTC fulfillment excellence into a competitive advantage.”

As fulfillment networks expand and warehousing evolves, outdated methods for processes like inventory receiving, picking and packing, and shipping affect more than just operational efficiency. They risk a brand’s reputation as the order fulfillment experience becomes more important to consumers. To survive and scale in this new economic landscape, modern warehouse management systems (WMS) with intelligent software must be employed.

With Logiwa WMS software, the company’s goal is to turn the “art” of warehousing into science by digitizing fulfillment centers and empowering operators with customizable, AI-powered algorithms that empower unique operations instead of inhibiting them. Logiwa WMS users typically see a threefold increase in warehouse order processing capacity and over 40% improvement in labor efficiency.

Logiwa developed a cloud-based fulfillment platform to do just that, and recently received $16.4 million in Series B funding led by NewRoad Capital Partners. With this funding, the company plans to continue their product-led expansion in North America and internationally and to accelerate ongoing development in AI-powered automation algorithms, advanced analytics, and integration capabilities.

“As e-commerce order volumes and consumer expectations continue to grow, it’s clear that innovative solutions will be needed to keep up with the needs of DTC warehousing,” said Chris Sultemeier, operating partner at NewRoads Capital Partners and former EVP of Logistics at Walmart. “Logiwa WMS software is very well suited for high-volume operations and their commitment to innovation makes them an excellent partner for the future as retail markets continue to evolve.”

As the leading cloud fulfillment platform for high-volume direct-to-consumer (DTC) businesses, Logiwa already tackled many of the industry’s most difficult warehouse challenges: it connects quickly with new online stores and marketplaces, makes it easy to run a digital warehouse, and is easily updated to support dynamic warehouse environments. With this new investment, Logiwa will continue guiding the industry into a new era of customizable, scalable warehouse management.

Logiwa is the leading cloud fulfillment software for high-volume direct-to-consumer brands, wholesalers, and 3PLs. The Logiwa Cloud Fulfillment Platform is an integrated WMS and order fulfillment system that makes it easy to run a digital warehouse and scale your high-volume DTC fulfillment operations. To learn more about Logiwa please visit: www.logiwa.com.

NewRoad Capital Partners, LLC (“NewRoad”) invests in proven and innovative technologies, products, and services that serve existing, and unmet needs in the marketplace. NewRoad partners with growth-oriented companies in supply chain and logistics and innovative consumer companies. NewRoad’s team of investment professionals and operating partners have deep relevant investing and operating expertise, including significant experience leading large divisions of enterprise companies, and building businesses of scale from concept to realization.


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