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Outfox Hospitality brings in former Whole Foods exec Rob Twyman as CEO


Foxtrot
Outfox Hospitality, the holding company resulting from recent merger of two of Chicago's fastest-growing food brands, has a new CEO.
Courtesy of Foxtrot

A new CEO has been named for Outfox Hospitality, the holding company resulting from recent merger of two of Chicago's fastest-growing food brands.

Rob Twyman, a Whole Foods veteran, will take over all day-to-day operations for the company.

The Foxtrot Market and Dom's Kitchen & Market merger was first announced in November with Liz Williams, who was named CEO of Foxtrot last April, leading day-to-day operations in a deal that was expected to continue the expansion of both brands.

While Williams declined to share specifics on the deal with Chicago Inno when it was announced, she said she expected plans to open a third Dom's location in River North and to open 50 Foxtrot corner stores by the end of 2024 to continue, though the timelines of those openings may need adjusting.

Williams will now exit the CEO role.

Twyman comes to Outfox with more than three decades of experience in both the retail and whole-food industry after spending 27 years in leadership roles at Whole Foods. Most recently, Twyman served as CEO of Daily Table, a nonprofit grocery chain, and has been consulting for early-stage consumer packaged goods companies.

Jay Owen and Bob Mariano, co-founders and co-chairmen of Dom’s, and Mike LaVitola, co-founder of Foxtrot, will continue to hold advisor and board roles within the organization.

Foxtrot raised $100 million in 2022 while Dom's has raised nearly $50 million to date, according to Crunchbase.

Twyman will oversee both Dom's and Foxtrot's continued growth within Chicago and their other current markets such as Austin, Dallas and Washington, D.C., as well as expansion into new markets.


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