Cameo wants a piece of the NFT space.
The Chicago startup, known for its app that connects celebrities and fans via personalized video messages, announced a new feature called Cameo Pass, which allows users to buy limited-release NFTs from artists.
Starting Feb. 17, Cameo will let you mint a Cameo Pass for 0.20 ETH, or about $500, which will give you access to NFTs from artists like Burnt Toast, the NFT artist behind the Doodles collection, Vinnie Hager, creator of the Letters NFT collection, and Luke McGarry, an artist who sells on-demand artwork on Cameo.
Cameo Pass holders will also get access to exclusive in-person and virtual events, like celebrity Q&As and meet and greets.
Cameo is partnering with OpenSea, a popular NFT marketplace, to facilitate the NFT minting.
The startup says proceeds from the NFT launch will be invested back into the "growth and engagement of the community and exploration of further Web3 projects focused on fan/talent interactions."
NFTs may seem like a departure from Cameo's primary business, but celebrities have been increasingly jumping into NFT projects in recent months, creating natural synergies between talent on Cameo's marketplace and the new technology.
An NFT, or a non-fungible token, is a non-interchangeable unit of data stored on a blockchain. It's been particularly popular in the digital art world, where some pieces have gone for millions.
Cameo, founded in 2017, raised $100 million in funding last year at a $1 billion valuation. It has more than 350 employees.
