A Chicago artificial intelligence startup led by former executives at Mu Sigma has been acquired by consulting firm Fractal.
New York-based Fractal said Tuesday that it has purchased Samya.ai, a Chicago startup that uses artificial intelligence to help CPG brands recapture lost revenue. Terms of the deal weren't disclosed.
Samya, founded in 2019, is led by Shelly Singh, Deepinder Dhingra and Pavan Palety, three former executives at Mu Sigma, a tech firm based in Chicago and India that's valued at over $1 billion. The startup emerged from stealth mode last year after raising $6 million from Sequoia India, Junglee.com founder Ashish Gupta, and Deb Henretta, the former group president at Procter & Gamble.
Samya uses AI and machine learning to help CPG firms recapture revenue by plugging sales leaks and improving growth.
Fractal, founded in 2000, says it helps Fortune 500 companies with AI, engineering and design. It has more than 2,300 employees across the world, with offices in the U.S., UK, Ukraine, India and Australia.
