A Chicago startup is one of 11 tech companies selected to pitch investors at Google's San Francisco office next month.
Genivity, a startup that helps people predict medical costs and plan their finances, will travel to Google's offices to pitch at Google Demo Day, which is part of the Google for Entrepreneurs program. Genivity was nominated by 1871, which is a partner organization within Google for Entrepreneurs.
Genivity uses algorithms developed by its co-founder and Chief Data Scientist Emily Chang (formerly of 23andMe) to help people project out-of-pocket medical and assisted living costs based on hereditary factors, lifestyle habits and health risks.
That information is then shared with financial advisors to help ensure clients are spending smartly on current healthcare needs while saving enough for long-term care costs.
Google Demo Day will take place March 28. Check out the full list of companies that will pitch at Google Demo day below (descriptions provided):
- Amp.it, Los Angeles, California, representing Astia: Software that allows media companies to measure effectiveness of their content with their target audience and use that data for future releases.
- Bankjoy, Detroit, Michigan, representing Grand Circus: Provides modern mobile banking, online banking, and banking APIs to banks and credit unions.
- Fathom, Durham, North Carolina, representing American Underground: Wearable-enabled AI system to mitigate injury risk through personalized athletic training.
- Genivity, Chicago, Illinois, representing 1871: Platform that tracks and predicts family health risks to help financial advisors better serve their clients.
- Increase, Buenos Aires, Argentina, representing AreaTres: Fintech company that empowers businesses and simplifies how they control their income.
- Linked Senior, Washington, D.C., representing Aging2.0: Evidence-based therapeutic engagement platform for the older adult, and increase time spent in meaningful activities.
- Obsess, New York City, New York, representing Techstars: Platform that enables brands and retailers to create augmented and virtual reality shopping experiences for mobile.
- Rowbot, Minneapolis, Minnesota, representing COCO: New class of farm equipment - a small, self-driving machine for doing work and collecting data on large fields.
- ShearShare, McKinney, Texas, representing Startup Grind: B2B marketplace that lets stylists rent space to work by the day in cities all over the world.
- Skywatch, Waterloo, Ontario, representing Communitech: Aggregates free and commercial satellite data, providing anyone in the world with the API access they need to build world-changing applications.
- Unima, Guadalajara, Jalisco, representing Centraal: Fast and low cost diagnostic and disease surveillance technology which allows people, even with no technical training, to diagnose a disease directly at the point of care, without using lab equipment, with results in 15 minutes and at $1 per test.
