Chicago-based marketing analytics company DialogTech announced today its acquisition of Swydo, a Netherlands-based software company that provides digital marketing dashboards, reports and visualizations.
DialogTech, founded in 2005, provides phone call analytics for businesses. The company said the acquisition will help their clients better understand their call analytics data, making it easier to measure KPIs and other information. The terms of the deal were not disclosed.
“DialogTech captures the most insightful marketing data on inbound calls and conversations, and we are excited to enable our customers to visualize their omni-channel data within DialogTech via Swydo-powered reports and dashboards,” said DialogTech Founder and CEO Irv Shapiro in a statement. “The addition of Swydo visualizations is another example of how DialogTech leads the way in helping marketers connect calls to the increasingly complex customer journey.”
Swydo is the third company that DialogTech has acquired, according to Crunchbase. In 2010, DialogTech acquired Austria-based Cloudvox and in 2014, they acquired Independence, Ohio-based Mongoose Metrics. To date, DialogTech has raised more than $76 million in venture capital funding from investors like River Cities Capital Funds, Origin Ventures, NewSpring and Jumpstart Ventures.
Swydo, founded in 2011 by Bert Catsburg and Jeroen Maljers, has more than 6,000 users across 80 countries, according to its website.
“We are thrilled to join the DialogTech team and combine our technologies and engineering resources to provide exceptional value to both our customer bases,” said Maljers, Swydo’s CEO, in a statement. “DialogTech is the undisputed leader in call analytics, and our team was very impressed by DialogTech’s vision and commitment to providing businesses and agencies with the actionable marketing analytics they need to succeed.”
