Logan LaHive has stepped down as the CEO of Chicago tech company Belly.
LaHive announced the news in a series of tweets Tuesday afternoon. Daniel Gloede, Belly's COO, will take on the role as CEO. LaHive, who co-founded the company in 2011, will still have an advisory role and will remain on the company's board, he said on Twitter.
Personal News: 5+ yrs after founding & leading @bellycard as CEO, I’ll be stepping back into a Board, Advisor, and #1 fan role.
— Logan LaHive (@loganlahive) November 15, 2016
The company has made great strides & evolved itself from iPad loyalty program for SMBs, to a powerful platform (BLUE) for large retailers.
— Logan LaHive (@loganlahive) November 15, 2016
The last 5yrs have been greatest honor of my life – mainly bc of the incredible team & people I’ve had the pleasure of working alongside.
— Logan LaHive (@loganlahive) November 15, 2016
Belly, a loyalty platform that helps businesses offer customizable rewards to customers, has raised almost $25 million since it launched, including from high-profile investors like Andreessen Horowitz, New Enterprise Associates, and Chicago firm Lightbank, where the company was founded while LaHive was an entrepreneur-in-reidence.
The company has gone through multiple staffing changes in recent months. This year its co-founder and CTO Craig Ulliott left the company to work on a new startup, and Ulliott's successor Fred Lee left Belly in August. Belly also announced plans to shift its product focus towards partnerships with major retailers, according to Blue Sky.
Daniel Gloede joined Belly in 2012 and served as VP of accounting and operations and EVP of finance before taking the COO position in March 2016.
