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Chicago coffee startup gets backing from Capitalize VC

Capitalize VC, a new fund that invests in founders of color, makes first Chicago investment in Kribi Coffee


Kribi Coffee Team
Kribi Coffee team led by Jacques Shalo (front center)
Kribi Coffee

A Chicago VC firm that's investing in Black and Latino founders has made its first investment in a local startup.

Capitalize VC, a new fund that launched last year by Tessa Flippin, announced it has backed Kribi Coffee, a coffee company based in Forest Park. 

Kribi is a Black-owned coffee company focused on sustainably and ethically sourced coffee, primarily from Africa. Along with the company's brick-and-mortar location, it also sells in retail as well as direct to consumer. 

Founded in 2019 by Jacques Shalo, the startup says it does $1 million in annual sales. 

The size of the investment wasn't disclosed, but it's part of what will ultimately be a $1.5 million pre-seed round. Capitalize VC was the first check in Kribi's round, Flippin said.

Capitalize VC is raising $10 million for its debut fund that invests in founders of color. It held its first close in December. It's part of a growing group of emerging VC firms in Chicago that are looking to write checks in Black and Latino-owned startups.

Tessa Headshot
Capitalize VC founder Tessa Flippin
Tessa Flippin

Kribi is Capitalize VC's first Chicago investment and its second overall. It previously backed Airpals, a same-day shipping and delivery startup out of New York.

Originally from Cameroon, Shalo was previously the CEO of Java Master International, the maker of a retail coffee roaster. He's also held sales leadership roles at Salesforce, Oracle and IBM.

Kribi sources its coffee beans from farmers in Africa and South America, roasting them on-demand using air roasting, a patented technique it has developed. The company says it results in fresher coffee with less waste.


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