Chicago venture firm Corazon Capital and former baseball star Alex Rodriguez are backing a fitness app that connects people with workout plans from some of the world's top trainers.
Corazon Capital, led by Chicago serial entrepreneur Sam Yagan, announced Monday that it co-led a $4.5 million round in Fitplan, a Los Angeles-based app that gives users access to dozens of available workouts designed by well-known trainers. The app offers step-by-step instructional videos and nutrition tips, along with ways to track your weights, reps and time.
Fitness pros on the app include Kim Kardashian's personal trainer Melissa Alcantara and bodybuilder Mike O'Hearn.
Other backers in the round include Mark Mastrov, CEO and founder of 24 Hour fitness, as well as Lerer Hippeau, Bullpen Capital, Imaginary and Advancit Capital.
Rodriguez, through his investment company A-Rod Corp, has backed nearly a dozen companies, including e-sports network NRG and Wheels Up, a private jet company.
Yagan founded Corazon Capital in 2014 and has backed companies such as SpotHero, Catalytic and Shiftgig. Yagan previously co-founded OKCupid and Sparknotes, and is the former CEO of Match Group. He leads the firm with Steve Farsht, a previous leader of Techstars Chicago, and Phil Schwarz, the former CMO of Tinder.
"Tinder aimed to improve people's lives through relationships; we're excited about the parallel potential in Fitplan to improve the lives of its members through fitness," Schwarz said in a statement.
