ReviewTrackers, a Chicago-based startup helping companies track their customer feedback in online reviews, has raised a Series B round of funding as it prepares to go on a hiring spree.
The tech company announced Tuesday that it raised $10 million from PeakSpan Capital, a growth equity firm based in New York and Silicon Valley. This latest round of funding brings ReviewTrackers' total funding to nearly $18 million since launching in 2012. The startup's previous investors include American Family Ventures and CSA Partners.
Chris Campbell, ReviewTrackers' founder and CEO, said the new financing will help the company hire more than 100 people in Chicago by the end of next year. The new hires will primarily be added to the company’s sales and marketing teams, but Campbell said ReviewTrackers will be adding positions across every department.
“When you’re scaling that much, every part of the organization is touched,” he said. “We’re on to something special and we want to just keep growing.”
ReviewTrackers currently employs 55 people in its River North offices. To accommodate its upcoming growth, though, Campbell said the company will find a new, bigger office.
ReviewTrackers’ software helps companies, like restaurants and hospitals, track and manage customer feedback online across all of their locations. The software aggregates reviews from sites like Google, Facebook and TripAdvisor, and organizes it all into one dashboard for companies to analyze. ReviewTrackers says it has more than 65,000 clients, which include American Family Insurance and Giordano’s.
“We help them understand what their customers are saying, help them take action and help them respond,” Campbell said. “Our research says that when consumers leave reviews, they expect a response.”
