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Interior Define, the 'Warby Parker' of Furniture, Raises $8M


ID-NewYork-9737
Interior Define''s New York shop (credit: Carolina Rodriguez)

Chicago startup Interior Define has raised a new round of funding to grow its Warby Parker-like furniture business.

Interior Define announced Tuesday that it has raised $8 million from Chicago investors Breakout Capital, Pritzker Group Venture Capital and Listen Ventures. The startup makes custom sofas on-demand and at reasonable prices by cutting out the warehouse and middleman.

Interior Define sells sofas online and at its Lincoln Park brick-and-mortar location. It's opening a second retail shop in New York later this month. The startup said it is using the funding to open brick-and-mortar locations, improve its online experience and scale its team.

Interior Define also announced it's launching a new bed collection, which will offer a similar experience to its sofa buying experience. The company will offer three bed designs with the opportunity to customize the headboard, fabric and leg design. The bed collection is launching in Mid-May, a spokesperson said. Beds will range from $1,600 to $2,300.

The company's couches sell for between $600 and $4,000.

Interior Define says that business has tripled in revenue year-over-year, and it's on-track to do so once again in 2017. Launched in 2013, Interior Define previously raised around $4 million.

Correction: The New York shop opening this month is Interior Define's first in the market. They do not have two locations in New York.


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