Mediafly
Deal: $10 million
Investors: Private equity firm Boathouse Capital
What they do: Founded in 2006, Mediafly provides sales software to large organizations to help their team with in-person sales interactions. Mediafly's technology helps salespeople engage customers and prospects and improve sales results. Its customers include MillerCoors, PepsiCo, and GE Healthcare.
"We help companies accelerate up the curve of 'evolved selling,' which has proven to drive higher growth more quickly, enhance customer relationships, and achieve market leadership," Mediafly CEO Carson Conant said in a statement.
Mediafly has raised a total of $22 million, according to Crain's.
Other details: Mediafly's growth round comes from Wayne, PA-based Boathouse Capital, a private equity firm with $350 million of capital under management that specializes in providing flexible debt and equity capital to software and technology-enabled services businesses. Andy Jang, vice president at Boathouse Capital, will be joining Mediafly's Board of Directors.
Mediafly has also been recognized by Inc. Magazine for the last three years as one of the top 5,000 fastest-growing private companies in the US.
