Incontext Solutions
Deal: $15.2 million
Investors: Not named
What they do: InContext Solutions has raised $15.2 million in equity funding, according to an SEC filing. Founded in 2009, InContext uses virtual reality to help retailers simulate real in-store shopping situations in order to test merchandising, display, layout and other in-store shopping experiences. With the company's ShopperMX software, brands can create and manipulate 3D simulations of retail environments and visualize new concepts before rolling them out, testing things like aisle placement, shopper flow within the store, and general building layout.
InContext Solutions has worked with dozens of well-known brands in consumer packaged goods, retail, consumer electronics, and other industries, providing VR solutions to Walmart, Nestle, Mondelez, Samsung, General Mills, Coca-Cola, and others.
Other details: InContext Solutions raised a $12 million Series D in 2014. The company has raised more than $40 million to date, with investors including Beringea LLC, Plymouth Venture Partners and Hyde Park Venture Partners. Incontext has been called one of “America’s Most Promising Companies" by Forbes.
ShopperMX™ Features from InContext Solutions on Vimeo.
