The pandemic, the protests and elections seem to be on a recurring loop in the media, in our conversations and impact our daily lives. Any one of these occurrences face challenges in the realm of policy. And what is up for debate, is how to take public sentiments, distress and action, and mobilize them towards real change.
In a democratic society, citizens can influence and participate in decision-making. As a result, it is critical that citizens be informed about the impact of any potential policy, because they, like politicians, have a say in what public policy looks like. Public affairs plays a critical role in the way that crucial information is transmitted between the government and its constituents and facilitates civic engagement by fostering an informed citizenry. Here are five ways entrepreneurs and credible actors can take part in the path from public opinion to public policy.
Stay informed
You are a tech CEO, an entrepreneur or some type of credible actor in your region, so stay informed. The means from which people consume information and news is constantly evolving. Whether you are reading the daily paper or checking large mainstream networks, it is time to go beyond those media mechanisms. Your morning ritual should incorporate a quick scan of what's trending nationally, in your state, and locally. Be sensitive to what is happening and if you choose to respond via social media or release statements—make sure you double check with an expert on how to best frame your position or to post at all. Here is a good article on how to write a proper release.
Respect the grassroots
Grassroot organizers play an integral role between the social contract of a democratic government and its citizenry. Regardless of where you stand on the political aisle, the significance of people mobilizing to improve American society is a central theme in our democracy. It should be treated as sacred and to be respected. If you want to participate in a movement, proper vetting of an organization, i.e. their credibility and history, is in your best interest. The role of the grassroots is to be a soundboard of what is happening on the ground level. It's up to influencers, organizers and leaders to magnify those voices into real policy change. That might be you.
Align with an existing advocacy organization
If you feel strongly about making change and the movement on the ground level has stirred you to take further action — look into aligning with an organization that is currently working to change specific policy you are passionate about. Typically, there are already organizations that have been working on that specific policy issue. They are experts and understand the process, so use your time wisely and leverage their expertise.
Join a national advocacy organization
If you want to take your passion for a particular advocacy a step further, there are advocacy organizations that would equip you to be a leader that can effectively participate and/or influence the policy process. For instance, if you lean progressive, check out the New Leaders Council here in Tampa Bay. If you lean conservative, The Leadership Institute is a good place to start. If you want to stay apolitical, simply join your local chamber of commerce, such as the Tampa Bay Chamber and sign up for their Emerging Leaders group, and/or participate in the Chambers Policy Committee.
Participate in the legislative process
The beauty of a democracy is that in its most ideal form, it allows for its citizenry to propose new legislation and usher in new laws. Our government is a marble cake and navigating it can be daunting. Here is a very loose translation on how you can affect legislation. You can propose a new ordinance or law to the legislative body at the city, county, state or federal level. The most accessible route is typically starting with your local city council, county commission and/or State Representatives and State Senators.For instance, before any public meeting, anyone has the opportunity to speak directly to their elected representatives via public comment. By starting at the local level, you can meet directly with the executive of the government agency and work with them on a proposed policy. Depending on the government agency, this can be the Mayor, City Manager, County Administrator or County Mayor. Due to the variability of which government agency you are working with, electing to consult with a government relations consultant is always advisable.
Run for office
Pretty straight forward here. The greatest thing you can do to directly impact society—is to serve it directly.
In conclusion:
The exact relationship between public opinion and public policy is a controversial topic. Public opinion is often divided, and not every voice is heard. However, when we look to fix problems in a democracy, it is far more important to take action than to give in to cynicism or apathy. Public affairs is all about studying the patterns of civic engagement, whether through voting, writing, or spending, and recognizing opportunities to respond in turn. It is not about getting everyone to agree on every issue, but about ensuring that those who have a stake in public policy are allowed to influence it.
