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PetScreening's launch of 'Amber Alert for pets' drives growth, garners accolades

The Fire Awards: Software/AI


petscreening ceo john bradford mk011
John Bradford, CEO of PetScreening, is pictured in the company's office in Mooresville.
Melissa Key/CBJ

Editor's note: This profile is part of Charlotte Inno's special report on The Fire Awards, a celebration of the region's leaders in innovation. Winners in each of six categories were revealed during a Feb. 15 awards event. PetScreening is the Software/AI category winner.


PetScreening, founded in 2016 by John Bradford, is a platform that allows property managers to outsource the process of pet risk assessment and validate service for support animals. It serves more than 4.5 million apartments and rental homes across approximately 21,000 rental communities and properties. The startup, formerly based in Cornelius, moved into a 10,000-square-foot space in Mooresville in 2023 to accommodate its growth. PetScreening continues to work on growing its collaborations and product offerings, such as developing an Amber Alert-like service for dogs and cats. 

The company also provides grants ranging from $750 to $1,000 to people with Down syndrome who may be looking to an adopt an animal for better quality of life. Pet Screening has awarded 20 grants since 2021. 

What is PetScreening’s view of Charlotte’s startup ecosystem? Charlotte’s startup ecosystem is on fire, and it’s thriving with a rich mix of available resources, a talented workforce and potential investment opportunities. There’s a strong network of support for startups in Charlotte: local incubators, accelerators and coworking spaces. We’ve benefited from this community, gaining valuable advice and making connections that have helped us grow. 

In terms of funding, Charlotte has a growing number of venture capital firms and angel investors interested in technology startups. This accessibility of capital has played a pivotal role in PetScreening’s growth and the growth of so many other local startups. The city’s government has also shown its commitment to fostering a robust startup ecosystem with programs that encourage entrepreneurship and innovation, which has undoubtedly contributed to the success of startups in Charlotte.

How would Pet Screening describe its biggest success in 2023? PetScreening’s new product, the “Amber Alert for pets” called FidoTabby Alert, achieved tremendous success in 2023. Within 15 months since its launch, it registered over 1.1 million beloved pets. This achievement in growth helped earn PetScreening the prestigious recognition of being awarded NC Tech Association’s Software Solutions Company of the Year. This accolade underscores the value and impact that PetScreening has brought to the prop-tech industry.

How is the company planning to grow in 2024? PetScreening is committed to launching and expanding its diverse range of products and strategic partnerships. Our goal is to empower pet owners by providing comprehensive solutions that cater to their pets’ needs in every aspect of their lives, whether it’s at home, at work, during playtime, or when they’re away. We aim to redefine the way pet owners manage and care for their furry companions.


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