LenderLogix was born of the idea that mortgage bankers can use data to beat the competition.
The pandemic sent digital banking into hyperdrive. The company is ready to take advantage.
“The pandemic refocused a lot of lenders on understanding the need to digitize their processes even more,” co-founder and CEO Patrick O’Brien said. “We took that opportunity to round out our product suite and diversify into different aspects of the loan origination process.”
LenderLogix recently moved from the University at Buffalo’s Gateway Building to the third floor of the 760 Seneca St. building in Larkinville, giving it a modern 4,000-square-foot headquarters with room to grow.
LenderLogix has 10 employees and plans to add more in the coming months.
Founded by O’Brien and former BlueCross BlueShield of Western New York technologists Scott Falbo and Karl Newell, the company has doubled its revenue in each of the last few years.
The company’s first product uses publicly available information to curate high-value opportunities for specific mortgage bankers. The company focused on building high-value partnerships with clients, whose feedback has led to a half-dozen new products.
“Our customers view us as partners who help them make decisions about technology,” O’Brien said. “We’ve built a growth engine, and we plan to keep that rolling.”
LenderLogix is a growth-stage startup, but its leaders have chosen early partners and carefully focused on creating a boutique experience for them.
That has led them to elevate their reputation beyond the commoditized world of fin-tech mortgage solutions. O’Brian said LenderLogix is the place where customers – whether they’re banks, credit unions or mortgage companies – find a partner that is dedicated to helping them grow.
Some of the company’s recent hires, such as director of marketing Emmi Sauls, are focused on spreading the word.
“Before (the pandemic) we were growing organically, but now we have products to sell and we know there is demand,” he said. “We’re at the right place in the right time.”
