Today, air purification. Tomorrow, the world – the cleaning world, that is.
That was Scott Dancy’s goal in 2019 when he started Azuna Inc., which makes all-natural odor removal and cleaning products based on tea tree gel.
“What I really want us to be known as is a top essential oils cleaning company, not just air but every type of cleaning product possible,” he said.
A recently closed $3 million seed round, an extension of the $1.7 million round the company closed in May, will help Azuna get there. Funds will be used to market and create new products.
The startup also raised a little over $1 million in a friends and family round in late 2019 and early 2020.
The business is launching a cleaning product for boats Oct. 26-30 at a boat show in Fort Lauderdale, Florida. The startup is teaming up with Sandy Yawn, a boat captain on Bravo show "Below Deck," to promote the product.
“She’s been able to bring us to places we couldn’t get to otherwise,” Dancy said.
Based on customer requests, Azuna expects next month to launch glass containers that can be refilled once they’re empty.
The business, which employs 25, was doing $200,000 in monthly revenue by the end of 2020 and sales doubled last year. Dancy expects revenue to triple this year and the company to hit its first $1 million revenue month “very soon.”
Dancy’s next focus will be to professionalize the management team and continue to grow the product base.
“We’re positioned really well right now to explode based on our advanced metrics,” he said.
Azuna is one of 29 local companies to acknowledge a private, growth-oriented round of funding this year. The list includes Torch Labs ($40 million), Centivo ($30 million), Circuit Clinical ($29 million), Kangarootime ($26 million), SparkCharge ($22 million), CleanFiber ($8.5 million), PostProcess Technologies ($5 million), VeriTX ($4.5 million), HELIXintel ($4 million), Azuna ($3 million), Blockfusion ($2.6 million), ShearShare ($2.3 million), Patient Pattern ($2 million), OneBridge Benefits ($2 million), BetterMynd ($1 million), Empire Hemp Co. ($1 million), CaHill Tech ($1 million), Buffalo Film Works ($750,000), FavorDrop ($725,000), Ellicottville Greens ($300,000), Swift Rails ($255,000) AireXpert ($125,000), Arbol ($110,000), Lemma Labs ($100,000), Timberhut (undisclosed), Flox (undisclosed), Ognomy (undisclosed) and Vicora/Ampullae (undisclosed).
