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Robotics startup aims to create 'Jetsons'-like future


CEO Haitham Al-Beik
To Al-Beik, the goal for these robots is foremost is to be intuitive to consumers preferences without violating user privacy. Anytime a customer’s diet changes, it can be inputted into the robotic system and used to deliver a preferred food/beverage option.
Wings

With a mission to develop first-to-market robotics for the food service industry, this robotics lab is taking a futuristic approach to AI.

Wings is a robotic lab that is a branch of the company Let’s Butterfly, focused on a system that works to use artificial intelligence to gauge a consumer's diet and deliver food to them with no-human contact. 

For CEO Haitham Al-Beik, the goal of the robots is to understand consumer preferences without violating a user's privacy. Anytime a customer’s diet changes, it can be inputted into the robotic system and used to deliver a preferred food/beverage option.

The artificial intelligence also will be able to notice if a customer switches seats in a restaurant and still be able to deliver the right order. 

Wings Prototype Sketch
Think of a vending machine already knowing what you want to eat and where you are sitting in a restaurant, according to the company's CEO.
Wings

“I grew up watching the Jetsons, waiting to see the day where our world is as futuristic as theirs. It never happened, so I'm doing it on my own,” Al-Beik said. 

Once Wings hits the market, he expects its primary business model to be robot food-delivery, with the robots sold to restaurants, stadiums and universities. The robot would be adaptable to each sector, such as focusing only on drinks rather than food and drinks.

“This is the future. This is the lab that we believe is going to help bring the service industry to a whole different level,” Al-Beik said.

Wings is set to release in 2023.

Prior to developing Wings, Let’s Butterfly focused on HiveRobotics, autonomous manufacturing robotic systems, which are typically single-arm robots. They can go under an espresso machine, for example, and hand over freshly poured coffee to the next arm on the line.



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