Modern-day branding plays a key role in how society perceives your image. Whether it's a self-published blog, a digital portfolio, or a budding startup — how a website looks and functions matters.
Founded in Paris with a large presence in Cambridge, Prismic calls itself a “headless CMS company ... with a fully customizable website builder that allows users to update content in 'slices'."
Unlike traditional website builders such as Wix or Squarespace that offer pre-made templates, Prismic aims to be about building individual branded sections.
But founder Sadek Drobi said that despite being based in Europe, he didn't want Prismic to just be a local company.
“Europe has the market, but I like the United States for two things. In the United States, people adopt technology much quicker in my eyes. Also in America, there is a coherent market base, they have more or less share the same economics state to state .... In Europe each company operates differently,” Drobi said.
In May, Prismic announced it raised $20M in funding to be used to deploy its fully-customizable website builder in the massive, global content creation market.
Since 2016, it has bootstrapped, and been profitable with over one third of its customers in North America.
The new funding is being co-led by Aglaé Ventures and Eurazeo.
“A lot of people say we should expand the product, but I want to make the product smaller. In this market, you need to have a product that is small enough so that people can describe it to themselves easily,” Drobi said.
To Drobi, maintaining a core product is key to maintaining a startup. From there, it is then easy to add features and monetize on top of it.
Prismic works to individualize website building. Large company clients or individuals can go to Prismic to receive branded, customized, SEO friendly websites, he said.
The company can build hundreds of section slices and give it to a company for anyone to build branded pages around.
The company operates on a SaaS model, and doesn't offer any professional services. The company of 40 employees, who all work remotely, now aims to hire another 30 people by the end of the year.
