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MIT spinout LiquiGlide lands Colgate partnership, $13.5 million in funds


Colgate Toothpaste Boxes seen displayed in a supermarket
From its early beginnings as an MIT startup, LiquiGlide has been seeking ways to revolutionize packaging by eliminating the friction that causes products to stick in ketchup bottles and toothpaste tubes. Now it's got a deal with Colgate and $13.5M in funds. (Photo by Igor Golovniov/SOPA Images/LightRocket via Getty Images)
SOPA Images

From its early beginnings as an MIT startup, LiquiGlide has been seeking ways to revolutionize everything from pipes and ductwork to consumer products and packaging — all by eliminating the friction between solids and liquids.

Now the 6-year-old company has gained two partners: Colgate and the Mibelle Group, along with $13.5 million in funding to prove its technology's ability to "create market-viable solutions for no-waste products, packaging, and manufacturing processes.”

Liquiglide makes coatings that are safe to use in consumer goods ranging from food to beauty care. Think ketchup bottles or toothpaste: As the bottles and tube are used, the product sticks to the container's sides and products are wasted. What's more, such containers can't be recycled if they have product that can't be cleaned.

Liquigude eliminates the friction and enables the product to slide free from the container. Company officials say their technology could contribute to  advancements in packaging, manufacturing, and medical devices that are sustainable. 

"Our technology has redefined what's possible when working with thick, slow-moving liquids," said Dave Smith, co-founder and CEO at LiquiGlide, in a press release.

Colgate and the Mibelle Group both serve as cosmetic providers, aiding LiquiGlide’s mission to make a sustainable impact in such a large industry.

Consumers in Europe will be the first to experience LiquiGlide's technology, which enables every bit of Colgate's toothpaste to slide out of sustainable, recyclable toothpaste packaging.

 "We're already seeing its impact with extraordinary breakthroughs in packaging, manufacturing, and the biomedical industry. As we continue to expand our market presence with our latest partnerships with Colgate and the Mibelle Group, we're proud to join forces with global leaders in innovation and consumer goods,” Smith said.


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