A local startup was selected for the third cohort of the Google for Startups Black Founders Fund.
Ziscuit, a grocery search engine that aims to save shoppers money by having grocery stores bid to fulfill their shopping lists, was chosen along with 46 other startups from across the nation.
The Google for Startups Black Founders Fund provides non-dilutive cash awards to promising founders and their startups to grow revenues and obtain access to capital. Selected founders receive $100,000 in non-dilutive capital along with Google Cloud credits and hands-on support to help their startup grow.
Ziscuit launched in Atlanta in January 2022 after completing Techstars Farm to Fork and extended the launch of its search engine platform to Birmingham in January 2022 while participating in the Innovation Depot’s Velocity Accelerator.
"Ziscuit is designed to help consumers and empower small businesses," said Mark Peterson, founder and CEO of Ziscuit, "We promote mom-and-pop-style grocery retailers and local consumer packaged goods brands by giving them access to more customers at a fraction of the cost charged by large social media platforms.
"This support from Google for Startups comes at a critical time for Ziscuit as we begin the roll-out of our grocery search engine and standalone refrigerated food lockers in underserved communities dealing with food insecurity and growing food deserts. We look forward to launching the fully integrated solution in Birmingham, Alabama, in 2023."
