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Landing gains national attention for valuation, venture capital raises


Bill Smith, Shipt
Bill Smith, CEO of Landing, is on top of the John Hand Building, which is now home to Landing.
Bob Farley/f8Photo

Birmingham-based startup Landing is making key strides in raising capital, so much so that it has caught the attention of Forbes and national investors.

According to Forbes, Landing has raised $237 million in venture capital funding, including $75 million at a recent valuation of $475 million.

Landing, which provides its members with access to a nationwide network of fully furnished apartments with flexible leases, kicked off in 2019. Founder and CEO Bill Smith, who also founded Shipt, anticipates an increasing amount of people will be seeking these flexible options on the horizon.

Smith, who sold Shipt to Target for $550 million in 2018, selected Birmingham as the headquarters for Landing in 2021, citing the city's rapid startup growth. The Landing headquarters, which was once in California, is in the John Hand Building, the same structure that used to house Shipt.

Landing also established a partnership with PODS Enterprises LLC earlier this year to provide Landing members — in 375 cities it serves in the U.S. — with access to PODS’ moving and storage options.

And the Aug. 15 Forbes article suggests that Landing could soon be worth double what Shipt was sold for.

Landing currently operates in 81 markets across the country, including Las Vegas, Phoenix, Austin, Atlanta, Nashville and Tampa.



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