Marketing agency Luckie & Co. recently purchased a plot of land in the metaverse for its first virtual office.
It also recently opened a 15,000-square-foot office in downtown Birmingham and finished a six-month renovation and expansion of its Atlanta office, doubling the size of the space. All three projects totaled over $1.5 million.
The design for the new virtual office in Decentraland is being developed by the agency’s brand experience and creative teams. The virtual space incorporates the company’s clover logo in its rooftop and features an open-air building.
The space includes a gallery of NFTs the agency created for client partners, including Regions Bank, Alabama Power and the U.S. Civil Rights Trail. The gallery is situated in an open space on the ground floor that can be seen from a distance. The company aims for it to serve as a magnet to draw people in.
The second and subsequent floors will serve as spaces for presentations and gatherings so employees and the agency’s business partners can experiment in the Web3 world.
Luckie plans to use the Decentraland office as a place to hold client meetings, internal meetups, agency job fairs and events, as well as a space to showcase Web3 work done for clients.
“We are helping clients innovate, and there’s no better way to remove the luck from that process than immersing ourselves in the experience first,” said Fred Schank, chief experience officer for Luckie in a press release. “From the crypto purchase to the 3D scene design, to launching a smart contract, we’ve worked through each step so we can guide our client partners through the possibilities.”
Luckie is a privately held marketing firm that works with companies in healthcare, travel and tourism, consumer packaged goods and financial services including Regions Bank, Alabama Power, GlaxoSmithKline, Little Debbie and Panama City Beach. The company also has an office in Raleigh.
Over the last seven months, Luckie has named a new CEO, appointed a CMO, named a chief experience officer and doubled the size of its strategy team.
“We can only help our partners grow if we’re investing in the future ourselves,” said Luckie CEO John Gardner. “The offices, including the virtual space, are an important part of our collaborative culture and help us work better and smarter as a team.”
