An Alabama-based digital commerce platform that enables small and medium-sized retail businesses to access live and social selling has made an acquisition.
Huntsville's CommentSold acquired Social Retail Success (SRS).
According to CommentSold, SRS offers an analytics suite to help retailers on the CommentSold platform optimize sales, plan and manage inventory and manage customer relationships.
The terms of the deal were not disclosed.
SRS Founder Tim Gallagher has joined CommentSold as the director of retail strategy as part of the deal.
“Our overarching goal has always been to empower retailers to grow their businesses, and this acquisition provides our partners with enhanced analytics that will help accelerate their success,” said Brandon Kruse, founder and CEO of CommentSold. “SRS’s analytics suite is a strong complement to the other capabilities we offer retailers."
Available to larger-volume retailers on the CommentSold platform, the SRS turkey analytics suite helps businesses identify opportunities to reach and convert new customers and increase sales and profitability. SRS can generate up to 38 different daily reports across sales, inventory planning, inventory management, customer management and profitability. The suite also provides merchants with business intelligence such as sales, inventory, cost-savings and customer activity analyses and trend reports. SRS also will soon add a customer lifetime value analysis to its range of reports.
This marks CommentSold’s second acquisition of the year. In January, CommentSold acquired marketing message customization and scheduling platform Vizzlie, also for an undisclosed amount.
