A local tech company is part of a partnership with Meta, formerly Facebook.
Teamworks, a North Carolina-based company that placed a major investment in Birmingham-based INFLCR, has partnered with Meta to bring social media education and direct account support to student-athletes in the INFLCR platform, which is also acting as Teamworks’ leading content and compliance software platform.
The alliance was crafted to help student-athletes enhance their brand and name, image and likeness (NIL) earning potential across Meta’s platform including Instagram and Facebook. INFLCR and Meta will deliver in-person educational workshops to student-athletes, coaches, athletics administrators and creatives focused on Facebook and Instagram safety and wellness, content strategy, cadence and monetization. Additionally, the workshop will provide an overview of Facebook and Instagram verification requirements.
“Our partnership with Meta is a milestone for collegiate athletics,” said Zach Maurides, Teamworks' CEO. “Using technology to increase education about collegiate NIL is crucial. Every student-athlete should have access to the tools they need to maximize their potential.”
Teamworks said student-athletes can access additional education within the INFLCR app, where Meta experts can share content creation tips and formats as well as provide pointers on the latest monetization tools, such as Instagram Subscriptions, branded content and shopping features. For collegiate programs interested in continuing student-athlete education, INFLCR will offer in-person workshops through its INFLCR Plus program.
