Local startup StreetMetrics has partnered with Intersection, a national company that serves the out-of-home advertising industry.
Through the partnership, Intersection is utilizing StreetMetrics measurement solutions to provide advertisers with detailed insights into their bus advertising campaigns in several major U.S. cities, including San Francisco, Chicago, Philadelphia and Seattle. By the end of 2021, Intersection will expand its offering to Austin, Dallas, Minneapolis, New Jersey, New York and Portland. Financial terms of the partnership were not disclosed.
“We’re excited to work closely with Intersection as they continue to deliver industry-leading out-of-home measurement solutions to advertisers in the country’s largest media markets,” said StreetMetrics Founder Drew Jackson. “Our businesses share a common goal of leveraging technology to transform and improve life in cities, and we’re eager to provide deeper measurement and attribution services for Intersection.”
Both Intersection and StreetMetrics can understand real-time bus locations and total media impressions and then connect to audience-level behavioral insights to report on aggregate demographic information and secondary behaviors.
“Bus advertising remains one of the best and most efficient ways to market to consumers in America’s largest cities. Through our partnership with StreetMetrics, we’re able to provide further proof of this to our advertisers with a best-in-class measurement solution that delivers ROI metrics specific to bus media,” said David Burrick, chief strategy officer at Intersection. “We’re excited to expand our partnership and measurement services to cover all of our bus markets, which includes more than 10,000 vehicles across the U.S.”
