StreetMetrics has made an addition to its C-suite.
Michael Steinberg has been named chief revenuer officer for the local startup.
Steinberg has nearly 25 years of out-of-home advertising experience and most recently was an adviser to StreetMetrics for the past 10 months.
“Michael is a strategic and thoughtful leader. StreetMetrics has the unique capability to measure moving ad impressions and attribute results across multiple media segments. At this exciting point in the company’s journey, we’re excited to bring on an industry veteran to deepen our partnerships,” said StreetMetrics Chief Executive Officer Drew Jackson. “Michael’s experience working in sales and measurement with industry leaders like Clear Channel Outdoor, Firefly and Mira has shown he can creatively anticipate and solve client challenges. He will be an asset to our team and our clients.”
In this role, Steinberg will lead StreetMetrics’ growth strategy and business development efforts. He also will ensure the platform is creating value for existing clients, as well as develop strategies to pioneer new markets and competitive opportunities.
“The impression measurement that StreetMetrics is generating for the transit Out-of-Home channel is much needed and it’s a true game changer for the industry,” Steinberg said. “It’s thrilling to think that StreetMetrics is propelling transit OOH past traditional OOH in terms of impression delivery and reconciliation. I’m enthusiastic about what StreetMetrics has in store for the industry in the next 24 months, and I couldn’t be happier to be a part of this team.”
StreetMetrics has seen a surge in activity in 2021. The company recently raised $2.2 million in seed funding and added a number of executives to its board in April.
